Targeting a Market Segment Worksheet

A worksheet to stimulate thinking about how the packaging of a chocolate bar can be designed to appeal to different market segments.

You receive:

• 1 x Editable Word version (.docx) of worksheet, consisting of 1 page

Specification coverage:

• OCR Cambridge National in Enterprise & Marketing (2017):  Unit R064 – LO1.2
• OCR Cambridge National in Enterprise & Marketing (2022): Unit R067 – TA 2.5
• OCR GCSE (9-1): Business 1 – 2.3
• Edexcel GCSE (9-1): Theme 1 – 2.3