Edexcel GCSE Business Studies

Unit 1 - An Introduction To Small Business

1.1: Spotting A Business Opportunity

1.2: Showing Enterprise

1.3: Putting a Business Idea Into Practice

1.4: Making The Start-up Effective

1.5: Understanding The Economic Context

3.1: Marketing

3.2: Meeting Customer Needs

3.3: Effective Financial Management

3.4: Effective People Management

3.5: The Wider World Affecting Business

1.1.1: Understanding Customer Needs
1.1.2: Market Mapping
1.1.3: Analysing Competitor Strengths and Weaknesses
1.1.4: Understanding the Need to Add Value
1.1.5: What Options Exist for Starting a Business?

1.2.1: What is Enterprise?
1.2.2: Thinking Creatively
1.2.3: What Questions Do Entrepreneurs Ask?
1.2.4: Invention & Innovation - Generating Business Ideas
1.2.5: Taking a Calculated Risk
1.2.6: Other Important Enterprise Skills

1.3.1: Objectives When Starting Up
1.3.2: The Qualities Shown By Entrepreneurs
1.3.3: Estimating Revenues, Costs & Profits
1.3.4: Forecasting Cash Flows
1.3.5: Obtaining Finance

1.4.1: Customer Focus
1.4.2: The Marketing Mix
1.4.3: The Importance of Limited Liability
1.4.4: Start-up Legal & Tax Issues
1.4.5: Effective On-Time Delivery & Customer Satisfaction
1.4.6: Recruiting, Training & Motivating Staff

1.5.1: Market Demand & Supply
1.5.2: Impact of Changes In Interest Rates on Small Businesses
1.5.3: Impact of Changes In Exchange Rates
1.5.4: How Do Business Cycles Affect Small Businesses?
1.5.5: What Effect Do Business Decisions Have On Stakeholders?

3.1.1: Marketing
3.1.2: Market Research
3.1.3: Product Trial & Repeat Purchase
3.1.4: Product Life-Cycle
3.1.5: Branding & Differentiation
3.1.6: Building A Successful Marketing Mix

3.2.1: Design & Research Development
3.2.2: Managing Stock & Quality
3.2.3: Cost-Effective Operations & Competitiveness
3.2.4: Effective Customer Service
3.2.5: Meeting Consumer Protection Laws

3.3.1: How To Improve Cash Flow
3.3.2: How To Improve Profit
3.3.3: Break-Even Charts & Break-Even Analysis
3.3.4: Financing Growth

3.5.1: Ethics In Business
3.5.2: Environmental Issues
3.5.3: Economic Issues Affecting International Trade
3.5.4: The Impact Of Government & The EU