These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR R064 - Enterprise and Marketing Concepts R064 - Enterprise and Marketing Concepts LO1 LO2 LO3 LO4 LO5 LO6 LO1 1.1: The Need for Customer Segmentation 1.2: Types of Market Segmentation 1.3: The Benefits of Market Segmentation 1.4: The Purpose of Market Research 1.5: Primary Market Research 1.6: Secondary Market Research 1.7: Obtaining Customer Feedback LO2 2.1: The Cost of Producing a Good or Service 2.2: Revenue 2.3: Break-even 2.4: Profit Level LO3 3.1: The Product Lifecycle 3.2: Extending The Life of a Product 3.3: How to Create Product Differentiation 3.4: The Impact of External Factors on Product Development LO4 4.1: Pricing a Product 4.2: Pricing Strategies 4.3: Methods of Advertising 4.4: Sales Promotion Techniques 4.5: Customer Service LO5 5.1: Appropriate Forms of Business Ownership 5.2: Sources of Capital for Business Start-ups 5.3: The Importance of a Business Plan LO6 6.1: The Purpose of The Main Functional Activities 6.2: The Main Activities of Functional Areas R065 - Design a Business Proposal R065 - Design a Business Proposal LO1 LO2 LO3 LO4 LO1 1.1: Identify Potential Customers & Build a Customer Profile LO2 2.1: Carry Out Market Research 2.2: Review the Results of Market Research LO3 3.1: Produce Product Designs for a Business Challenge 3.2: Review Product Designs LO4 4.1: Calculate the Costs Involved in a Business Challenge 4.2: Apply an Appropriate Pricing Strategy 4.3: Review the Likely Success of a Business Challenge 4.4: The Challenges of Launching a New Product R066 - Market and Pitch a Business Proposal R066 - Market and Pitch a Business Proposal LO1 LO2 LO3 LO4 LO1 1.1: Build a Brand Identity 1.2: Plan Brand Ideas 1.3: Promote a Product LO2 2.1: Plan a Pitch LO3 3.1: Develop Own Skills to Deliver a Professional Pitch 3.2: Support Peers 3.3: Review a Practice Pitch 3.4: Deliver a Professional Pitch to an External Audience LO4 4.1: Review a Professional Pitch to an External Audience 4.2: Review a Business Proposal
