OCR Level 1/2 Cambridge National in Enterprise and Marketing

These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR

Please note that these resources are currently under development.

R064 - Enterprise and Marketing Concepts

R064 - Enterprise and Marketing Concepts

• LO1
• LO2
• LO3
• LO4
• LO5
• LO6

LO1

1.1: The Need for Customer Segmentation
1.2: Types of Market Segmentation
1.3: The Benefits of Market Segmentation
1.4: The Purpose of Market Research
1.5: Primary Market Research
1.6: Secondary Market Research
1.7: Obtaining Customer Feedback

LO2

2.1: The Cost of Producing a Good or Service
2.2: Revenue
2.3: Break-even
2.4: Profit Level

LO3

3.1: The Product Lifecycle
3.2: Extension Strategies
3.3: How to Create Product Differentiation
3.4: The Impact of External Factors on Product Development

LO4

4.1: Factors to Consider When Setting Price
4.2: Pricing Strategies
4.3: Advertising
4.4: Sales Promotion Techniques
4.5: The Importance of Customer Service

LO5

5.1: Appropriate Forms of Business Ownership
5.2: Sources of Capital
5.3: The Importance of a Business Plan

LO6

6.1: The Purpose of Functional Activities
6.2: The Activities of Functional Areas

 

 

R065 - Design a Business Proposal

R065 - Design a Business Proposal

Under Development...

R066 - Market and Pitch a Business Proposal

R066 - Market and Pitch a Business Proposal

Under Development...