OCR Level 1/2 Cambridge National in Enterprise and Marketing These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR The Theory Notes for R064 are now complete! R064 - Enterprise and Marketing Concepts R064 - Enterprise and Marketing Concepts LO1 LO2 LO3 LO4 LO5 LO6 LO1 1.1: The Need for Customer Segmentation 1.2: Types of Market Segmentation 1.3: The Benefits of Market Segmentation 1.4: The Purpose of Market Research 1.5: Primary Market Research 1.6: Secondary Market Research 1.7: Obtaining Customer Feedback LO2 2.1: The Cost of Producing a Good or Service 2.2: Revenue 2.3: Break-even 2.4: Profit Level LO3 3.1: The Product Lifecycle 3.2: Extending The Life of a Product 3.3: How to Create Product Differentiation 3.4: The Impact of External Factors on Product Development LO4 4.1: Pricing a Product 4.2: Pricing Strategies 4.3: Methods of Advertising 4.4: Sales Promotion Techniques 4.5: Customer Service LO5 5.1: Appropriate Forms of Business Ownership 5.2: Sources of Capital for Business Start-ups 5.3: The Importance of a Business Plan LO6 6.1: The Purpose of The Main Functional Activities 6.2: The Main Activities of Functional Areas R065 - Design a Business Proposal R065 - Design a Business Proposal LO1 LO2 LO3 LO4 LO1 1.1: Identify Potential Customers & Build a Customer Profile LO2 2.1: Carry Out Market Research 2.2: Review the Results of Market Research LO3 3.1: Produce Product Designs for a Business Challenge 3.2: Review Product Designs LO4 4.1: Calculate the Costs Involved in a Business Challenge 4.2: Apply an Appropriate Pricing Strategy 4.3: Review the Likely Success of a Business Challenge 4.4: The Challenges of Launching a New Product R066 - Market and Pitch a Business Proposal R066 - Market and Pitch a Business Proposal LO1 LO2 LO3 LO4 LO1 1.1: Build a Brand Identity 1.2: Plan Brand Ideas 1.3: Promote a Product LO2 2.1: Plan a Pitch LO3 3.1: Develop Own Skills to Deliver a Professional Pitch 3.2: Support Peers 3.3: Review a Practice Pitch 3.4: Deliver a Professional Pitch to an External Audience LO4 4.1: Review a Professional Pitch to an External Audience 4.2: Review a Business Proposal Tweet
