Edexcel AS Business Studies (2008)

The AS Theory Notes have been mapped across the 2008 Edexcel AS Business Studies specifications, by unit and then by section.

Unit 1: Developing New Business Ideas

1.1: The Characteristics of Successful Entrepreneurs

1.2: Identifying A Business Opportunity

1.3: Evaluating A Business Opportunity

1.4: Economic Considerations

1.5: Financing The New Business Idea

1.6: Measuring The Potential Success Of A Business Idea

1.7: Putting A Business Idea Into Practice

2a.1: Marketing Plan

2a.1.1: Marketing Objectives and Strategy
2a.1.2: Creating a Successful Marketing Mix
2a.1.3: The Marketing Mix - Product
2a.1.4: The Marketing Mix - Price
2a.1.5: The Marketing Mix - Place
2a.1.6: The Marketing Mix - Promotion
2a.1.7: Social Factors and the Marketing Mix

2a.2: Managing The Provision Process

2a.3: How Does A Company Budget Efficiently?

2a.4: Managing Other People

1.3.1: Researching Demand for the Business Idea
1.3.2: Is There a Market for the Business Idea?
1.3.3: Positioning the Idea
1.3.4: Product Trial
1.3.5: Opportunity Costs of Business Ideas

2a.2.1: Product or Service Design
2a.2.2: Productivity and Efficiency
2a.2.3: Capacity Utilisation
2a.2.4: Stock Control
2a.2.5: Lean Management
2a.2.6: Quality Management Techniques
2a.2.7: Consumer Protection Legislation

2a.3.1: Budgeting
2a.3.2: Sales Forecast
2a.3.3: Cash Flow Forecasting
2a.3.4: Managing Working Capital
2a.3.5: Differences Between Cash and Profit
2a.3.6: Why Businesses Fail

2a.4.1: Different Types of Organisational Structure
2a.4.2: Recruitment and Training
2a.4.3: Motivation of Staff in Theory
2a.4.4: Getting the Best From Staff in Practice
2a.4.5: Reducing Labour Costs

1.1.1: Characteristics of Entrepreneurs
1.1.2: What Motivates Entrepreneurs
1.1.3: Leadership Styles

1.2.1: What Makes a Market
1.2.2: What Should Firms Supply?
1.2.3: Identifying What Consumers Want or Need