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OCR GCSE (9-1) Business

These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR

Please note that these resources are currently under development, and are being added section by section

Business 1

1. Business Activity

1.1 The Role of Business Enterprise and Entrepreneurship

1.1.1: The Purpose of Business Activity & Enterprise HTML5 Version
1.1.2: Characteristics of an Entrepreneur HTML5 Version        
1.1.3: The Concept of Risk and Reward HTML5 Version        

1.2 Business Planning

1.2.1: The Purpose of Planning Business Activity HTML5 Version
1.2.2: The Importance of a Business Plan HTML5 Version        

1.3 Business Ownership

1.3.1: Different Types of Business Ownership HTML5 Version
1.3.2: The Concept of Limited Liability HTML5 Version        
1.3.3: The Suitability of Ownership HTML5 Version        

1.4 Business Aims and Objectives

1.4.1: The Aims and Objectives of Business  
1.4.2: How and Why Objectives Change          
1.4.3: Why Different Businesses Have Different Objectives          

1.5 Stakeholders in Business

1.5.1: Internal and External Stakeholders  
1.5.2: The Effect Business Have on Stakeholders          
1.5.3: The Effect Stakeholders Have on Business          

1.6 Business Growth

1.6.1: Organic Growth  
1.6.2: External Growth          

2. Marketing

2.1 The Role of Marketing

2.1.1: The Purpose of Marketing Within Business  

2.2 Market Research

2.2.1: The Purpose of Market Research  
2.2.2: Primary Research Methods  
2.2.3: Secondary Research Sources  
2.2.4: The Appropriateness of Market Research Methods  
2.2.5: Qualitative and Quantitative Data  

2.3 Market Segmentation

2.3.1: Using Segmentation to Target Customers  

2.4 The Marketing Mix

2.4.1: The Marketing Mix  
2.4.2: How the 4P's Work Together  
2.4.3: Using the 4P's to Make Business Decisions  
2.4.4: Interpretation of Market Data  

3. People

3.1 The Role of Human Resources

3.1.1: The Purpose of Human Resources  

3.2 Organisational Structures and Different Ways of Working

3.2.1: Different Organisational Structures  
3.2.2: Organisation Charts  
3.2.3: Why Businesses Have Different Structures  
3.2.4: Ways of Working  

3.3 Communication in Business

3.3.1: Ways of Communicating  
3.3.2: The Importance of Business Communications          
3.3.3: The Influence of Digital Communication          
3.3.4: Recruitment and Selection          
3.3.5: Motivation and Retention          
3.3.6: Training and Development          
3.3.7: Employment Law