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OCR Level 1/2 Cambridge National in Enterprise and Marketing

These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR

Please note that these resources are currently under development.

R064 - Enterprise and Marketing Concepts

LO1

1.1: The Need for Customer Segmentation HTML5 Version
 
     
1.2: Types of Market Segmentation HTML5 Version
 
     
1.3: The Benefits of Market Segmentation HTML5 Version
 
      
1.4: The Purpose of Market Research HTML5 Version
 
     
1.5: Primary Market Research HTML5 Version
 
     
1.6: Secondary Market Research HTML5 Version
 
     
1.7: Obtaining Customer Feedback HTML5 Version
 
     

R065 - Design a Business Proposal

Under Development...

R066 - Market and Pitch a Business Proposal

Under Development...